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商品編號： 9-514-112 出版日期： 2014/06/20 作者姓名： Quelch, John A.;Knoop, Carin-Isabel 商品類別： Marketing 商品規格： 23p 再版日期： 2014/09/26 地域： Latin America;Middle East;Central America;Europe;North America;Asia 產業： Human resources;Pharmaceuticals;Medical equipment & devices;Medical supplies 個案年度： 1979 - 2014
商品敘述：
To create the world''s healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its ""Culture of Health"" program globally, customized by location, culture, and specific health needs to offer prevention-focused education, rewards for healthy behavior, and workplace environments that encouraged healthy employee behavior. By 2015, 90% of J&J''s 128,000 employees would participate in Culture of Health programs; 80% would know their key health indicators (e.g., blood pressure, body-mass index, blood sugar, cholesterol); and 80% would have a ""low risk"" health profile. To hit these goals, J&J managers in 2014 sought to: 1) reduce national variation in program adoption and popularity, 2) do more to help employees ensure their overall-physical, mental, and spiritual-health, and 3) accurately measure the investments in and return on the program.
涵蓋領域：
Leadership;Employee problems;Business ethics;Transformations;Hiring & employment;Strategy;Health;Marketing;Motivation
相關資料：
Case Teaching Note, (5-515-021), 9p, by John A. Quelch
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